CARE Climate Change One of the worlds largest NGOs

Introduction

CARE Climate and Resilience Change leads and coordinates the integration of climate change and resilience across CARE’s development and humanitarian work.

Together with Head of Communications, Camilla Schramek, we designed and developed a brand new platform, which will ease the everyday work of the many CARE employees, and inspire visitors around the world to make a difference.

Corporate design

Based on established international brand standards, we created an intuitive design with a focus on navigation and editorial options.

“Lasse and his team have been very active in the creative and conceptual process, and have gone to great lengths to understand our organization. Ruby Studio is hereby strongly recommended by CARE and I expect great things for our future collaboration.”

Camilla Schramek
Head of Climate Change and Resilience Communications

World map

To get a geographical overview of CARE’s efforts, we created an interactive world map, encouraging the user to explore content.

Explore

The backbone of the new information structure is the Explore area that ensures easy filtering across all content taxonomies.

Climate Academy

Shortly after launching the platform, a new project was initiated. With iframe integration from the e-learning platform Rise360 and taxonomy-based setup in WordPress, CARE now offers professional online courses on-site.

Mobile relevance

Websites with tons of in-depth information have their primary audience on desktop. But user-friendly responsive web design is still key when reaching all countries of the world.

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